We believe there's a right way to do business
As aspiring entrepreneurs, we quickly realized that we not only wanted
to sell a great product people would love to buy but also to start a
company that mattered and that could bring back a sense of purpose.
After learning that underwear in general and socks in particular are
the least donated but the most needed clothing items at homeless
shelters, we decided to enter on a mission to make sure that for every
pair of socks we sell, we give a pair to a person in need through
Associação dos Albergues Nocturnos do Porto (AANP), a homeless shelter organization in our hometown.
It may seem like a small gesture but if we can help someone feel warm
and comfortable, and that can help them put things together, it gives
them one less thing to worry about.
Imagine what the world would look like if every time you buy something
you gave a similar item to someone else in need. We would collectively
change the world.
It is that vision which inspires our mission.